Logos in many shapes and sizes, or brands, coming as it is to referred in the design world. Selecting the right type of logo can be critical. Each logo type has its merits, while others disadvantages. Some species are suitable for specific market segments than others. By using the different versions, and know their strengths and weaknesses, you can make an informed decision on the logo type is to make more suited to your needs. All kinds of logo are given below.
Approximately 37% of the top 100 companies worldwide are represented by this type of logo. These logos consist of a font that is styled or be manipulated to convey the identity of a company. Even without styled or manipulated writings are usually give their own impressions.Such logos may constitute an actual product, show the business area of expertise and / or define a cause or mission.Many times the organization, are user-defined fonts, the specially created for brands to use in its marketing and branding collateral. Some examples include Facebook, Disney and Sony.
Illustrative logos usually are more detailed and complex than graphic and a pictorial (illustration) illustrated representation of one aspect of the company or product. This may be the name, business idea or a character / mascot. While sometimes frowned upon by graphic design purists, if properly handled an illustrative logotype may become a unique marketing and advertising tool.An emblem logo surrounds the company name in the design. Some examples include Starbucks, the NFL and Harley-Davidson motorcycles.
Graphic logos are in the practical sense, somewhere between an iconic and illustrative logo. These logos are very visually appealing - to be detailed enough recognizable, yet linear and technically simple enough in most media translate usages.This kind of logo enables a realistic representation of an element, theme or concept as an iconic logo, while still remaining easy to reproduce, scale, etc. A well-designed combination of brand looks just as good with the elements to separate, as it does with them. You might recognize some combi brands such as Hawaiian Airlines, Adidas and Sprint.
Symbol or icon Logo benefited the least complicated style still the most flexible of all other types of logo. Symbolic / Iconic Logos should be able on their own without company name club. This type of logo can only by large and international companies where the language could be a great role in consumers not able to play to the human mind recognizes brand.The easily can remember a simple form much simpler than a complex used will. Is to use a simple symbol or icon if you on building a great business plan is best. You probably recognize symbol logos like Apple, Shell and Mercedes-Benz.
Letter logos are very similar wordmark logo in that they created with headings; However, there is greater focus on only the first letter, initials, or an abbreviation of the name of a company to convey their brand identity. Unlike word marks that can contain a simple graphic for clarity, postage stamps are being exclusively typographically generally. Many companies choose to use this type of logo, because their initials better graphically illustrate the company better than the full name (name too long), the name is hard to pronounce, or it is simply not clear enough to its own weight wear. Some companies and organizations that have letter marks using Hewlett-Packard, Chanel and General Electric.