If you’ve ever heard the term SEO, then the chances are that you’ll be wondering what it entails. SEO, or search engine optimizationis the act of maximizing the effectiveness of a website, so that it ranks as highly as possible within search engine result pages.

Knowing how to do SEO properly is something that is getting harder and harder; especially with so many search engines cracking down on
those that employ ‘black hat tricks‘. So let’s have a look at a few SEO basics.

To define search engine optimization, you’ll first need to understand the techniques. An SEO definition can be explained simply as the act of perfecting a website’s potential to rank well, but there’s a lot more to it than just ranking. There are dozens of ‘how to search engine optimization’ guides online, but the truth is that these are often very outdated – especially when considering how often search engines like Google update their policies.

The only updated, relevant and precise search engine optimization how to that you’ll find, is one that has been provided by Google themselves. Fortunately, there are ways to study these policies and practices so that SEO optimization can still be achieved by website owners with little to no experience. You’ll also find a range of SEO tips online – but be sure to stick as closely to Google as possible for the best information. Let’s get on to the terms now.

Content

Your website’s content is incredibly important, especially when it comes to SEO. A search engine will scan your website’s content, registerkeywords and then define your site a genre. Once defined, your site will be indexed, and anytime that a person searches for something that your content covers; you’ll display somewhere within the search results.

Meta-Tagging

Meta-tags and descriptions are another way that search engines define your website’s niche. They can help you to rank even higher –especially if they are relevant. Just a sentence is enough for a description, and the meta-tags should contain information like Bike HireAffordable Bike Rentals | Cheap Bike Rentals in London |. These tags
can also be used as keywords, and so a search engine is much more likely to display you higher if they are relevant to your website’s content.

Backlinks

In the past few years, backlinks were one of the most important aspects for SEO techniques on the planet. Unfortunately, people began spamming their websites withlinks from other sites, and search engines grew wise to this technique and restricted it. Where Google would have previously considered a website with loads of backlinks important; they now prefer a set of
high-quality backlinks from priority websites.

So there you have it; just three basic techniques for SEO. You should now have an answer to the question ‘What is SEO?’There are experts in search engine optimization, and it’s always a goodidea to trust them with your site as they’ll know exactly what to dofor the best results – whilst avoiding the risk of penalty that can
often occur when those inexperienced in the technique practice it.